When an organization introduces a new system or technology into the company, employees need time to learn how to use it. Blogs can be useful in these types of situations for employees as it allows them to communicate for effectively with one another to discuss about the new system.
Using blogs in an organization has its advantages and disadvantages. Some of the advantages include helping the organization develop relationships with customers and brand loyalty. It is also a good way for sharing knowledge and getting feedback. However, some of the disadvantages include the difficulties of maintaining a blog. It is easy to start a blog but many times people run out of things to say or have a difficult time express themselves.
Reference:
http://archive.websitenotes.com/websitenotes-37-20040823BlogsandBloggingAdvantagesandDisadvantages.html
http://www.globalprblogweek.com/archives/how_to_launch_a_corp.php